A business plan include:
Executive summary -- a snapshot of your business
Company description -- describes what you do
Market analysis - research on your industry, market and competitors
Organization and management -- your business and management structure
Service or product -- the products or services you’re offering
Marketing and sales -- how you’ll market your business and your sales strategy
Funding request -- how much money you’ll need for next 3 to 5 years
Financial projections -- supply information like balance sheets
Appendix -- an optional section that includes résumés and permits
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