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What Makes A Business Plan

A business plan include:

  • Executive summary -- a snapshot of your business

  • Company description -- describes what you do

  • Market analysis - research on your industry, market and competitors

  • Organization and management -- your business and management structure

  • Service or product -- the products or services you’re offering

  • Marketing and sales -- how you’ll market your business and your sales strategy

  • Funding request -- how much money you’ll need for next 3 to 5 years

  • Financial projections -- supply information like balance sheets

  • Appendix -- an optional section that includes résumés and permits

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