Research has never been a strong part of my design ability. However, it is the very first and most important way to understand my target group. Before knowing empathy design strategy, the only thing I thought I need to do when trying to analysis the target group is to create a persona that can represent the group. But now, I know that empathy helps me gain a deeper appreciation and understanding of people's emotional and physical needs, and the way they see, understand and interact with the world around them. It will also help me to understand how all of this has an impact on their lives generally, specifically within the contexts being investigated.